There were a lot of tactics folks took in the 80s to sell beer. There were sexy ladies, manly men, and even that new-fangled rap music. But our favorite of them all is weird as all get out, and should come as no surprise that it comes to us from Japan.
What could possibly sell beer better than a chronically depressed penguin? Well, you’d think a lot of things, but thank goodness the folks behind this amazing 80s campaign for Suntory Beer didn’t think so.
Meet Mike the penguin. He’s a sad sack penguin who drowns his sorrows with a cold one. And he has a lot of sorrows. So many, in fact that they eventually made a full-length movie based on the commercials that features Mikes experiences in the Vietnam War. What?!?!?!?!?
For a commercial that is so tremendously sad, this makes us very, very happy.
Comments